![]() ![]() Why Use Storytelling to Grow Your Influence Ultimately, considering the physiological effect stories have on us, they have a second-to-none ability to create powerful connections between tellers and listeners or readers. ![]() Likewise, when we tell stories, our brains’ sensory centers are also activated.Īs a result, this causes our brains to react as if we experience a story for ourselves when we hear it. When we hear stories, unlike facts that activate our brains’ data processing centers, it activates our brain's sensory centers. Apart from this, oxytocin also influences our social behavior, augments our motivation to work with others, and influences our social behavior. This hormone, in turn, increases feelings and emotions like trust, empathy, and compassion. When people hear stories that resonate with them, it increases the level of oxytocin. It’s no surprise when you consider that, as mentioned earlier, people have loved stories for ages.īut why is this? Why do people gravitate towards stories? To answer this question, we’ll need to move away from our history lesson and look at the science of the physiological effects stories have on humans. And nowadays, it’s become a more prevalent, popular, and necessary strategy to strengthen brands around the world. It was not until the 2010s that marketers started to use storytelling as a tactic to market and generate awareness about businesses and brands. It’s been used for centuries by different cultures, each with its own stories and narratives, to entertain, educate, preserve culture, and instill moral values. In simple terms, storytelling is the art of telling stories. In this post, we’ll show you how to tell your story to achieve impressive LinkedIn growth. Stories can also be an effective marketing tool and, when it comes to LinkedIn, the perfect way to generate engagement, build your network, and grow your influence on the platform. Stories, though, aren’t limited to the shelves of Barnes & Noble or Kindles around the world. Stories stir emotions, and they’re engaging, making readers return for more. They have for centuries, and they will for centuries to come. ![]()
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